Fifteen designers participated in a fashion show during this year’s staging of Style Jamaica, an eagerly anticipated calendar event that showcases local talent.
Held at Island Village in Ocho Rios, the pieces on display ranged from swimwear and shorts, shirts and pant suits to skirts and dresses for all shapes and sizes. With a choice of equally talented models to show off their creations, the designers wowed their physical and virtual audiences with fashions that appeal to even the most fastidious.
Style Jamaica was launched four years ago by the Tourism Enhancement Fund’s (TEF) Tourism Linkages Shopping Network. The goal was to create a concept of seeking out local designers of clothing, shoes and accessories, and integrating them with the tourism market for international exposure and sales.
Launching Style Jamaica 2021, Minister of Tourism Edmund Bartlett reminded the audience of the Linkages programme’s role of supporting the development and strengthening of sustainable ties between agriculture, manufacturing, other productive sectors and tourism. That has shaped its mission “to position the tourism sector to increase its consumption of goods and services that can be competitively sourced in Jamaica”.
Through ongoing activities, the minister said, “stakeholders are being engaged to create new products and enhance existing ones, all with a view to generating greater economic opportunities for citizens, while diversifying the tourist experience.”
The designers participating in the Style Jamaica 2021 fashion show included House of Fennel, Broadtail Designs, Bresheh, Tribe Nine Studios, La Mona Designs, Aisha’s Inspirations, Aviola Accessories, Yolvinta, Polka Dots, Lixine Creations, Exotichild, Premier Gentleman, DTS by Danielle Stone, Endlesz Designs, and Davene Jonas.
Source: Tourism Enhancement Fund