As part of efforts to capitalise on tourism offerings between Jamaica and Sierra Leone, both countries are set to sign a Memorandum of Understanding (MOU). The move is aimed at strengthening tourism cooperation between both countries.
“With the strong historical and cultural association between Jamaica and Sierra Leone, it is strategic to collaborate and strengthen our tourism cooperation. Both countries have a lot to offer in tourism and we can capitalise on this to build out new experiences for our visitors,” said Jamaica’s Minister of Tourism Edmund Bartlett.
The discussions centred around air connectivity, training and development, marketing and promotional activities, cultural exchange, tourism diversification as well as growth and resilience.
“The pandemic has been the most tangible example of tourism vulnerability to disruptions and so a major area of focus will be resilience and resilience building to ensure the future proofing of the industry. It is critical that we build capacity in tourism to withstand and recover stronger for the next disruption we may encounter,” Bartlett added.
The Sierra Leone delegation, headed by Minister of Tourism Dr Memunatu Pratt, also discussed their participation in the upcoming Global Tourism Resilience Conference that will be held in Kingston at the University of the West Indies’ Regional Headquarters from February 15-17, 2023.
“Tourism resilience is now at the heart of the industry’s survival. We must, as destinations, exchange ideas and best practices to create the infrastructure to build capacity to detect, respond and recover from these disruptions,” said Bartlett.
Further discussions to finalise the MOU between both countries will be had on the margins of the Global Tourism Resilience Conference.
To register for the conference, visit https://cts2023.eventbrite.co.uk