As Jamaica seeks to reconnect with travellers and strengthen its tourism brand in the global market, Minister of Tourism, Edmund Bartlett and a team of high-level tourism officials have begun yet another strong marketing push. It began with Bartlett leaving the island, on November 2, for the New York media launch of the Jamaica Tourist Board’s new “Come Back” global marketing campaign.
“The JTB continues to do an excellent job marketing Jamaica around the world and this new campaign will heighten Brand Jamaica’s profile in the global tourism space,” noted Bartlett. While in New York, the tourism minister was interviewed by major national media outlets, including Travel + Leisure Magazine, WPIX-11 Morning News, USA Today and Travel Market Report among others.
From New York, Minister Bartlett travelled to England on November 5 to participate in the annual World Travel Market (WTM) London, which showcased offerings from the biggest travel destinations, accommodation suppliers, airlines and tour operators. The occasion was leveraged for the London media launch of JTB’s “Come Back” marketing campaign.
Scheduled to take place November 7-9 at the ExCel exhibition and convention centre, WTM London is the world’s leading platform for the global travel industry, providing networking, business and idea-generating opportunities to all players in the travel industry.
Commenting on his participation at WTM London, Bartlett said he is “looking forward to the networking and learning opportunities that will come from an event filled with a vast selection of travel professionals and experts”.
“It is also an excellent platform to promote brand Jamaica and its tourism product,” he added.
While in London, Bartlett has been invited to speak at the Global Tourism Investment Summit, which is being hosted by the International Tourism and Investment Conference (ITIC) in partnership with WTM London under the theme ‘Rethinking Investment In Tourism Through Sustainability And Resilience’.
The summit will provide new perspectives and insights into the recovery of the global tourism industry. It will be attended by leading voices, ministers, luminaries, policymakers and investors.