SIA: multi-destination hub

by Nov 28, 2022Pulse

Minister of Tourism Edmund Bartlett is heading a team of Caribbean tourism officials to Saudi Arabia to cement a major multi-destination tourism arrangement with leading airlines in the Middle East.

Bartlett who left the island on the weekend, will also be a key panellist during a high-level discussion on “Enhancing Our Resilience” at the World Travel and Tourism Council (WTTC) Global Summit being held in Riyadh, Saudi Arabia, from November 28 – December 1, 2022,

Bartlett said on his trip to the Middle East, he will be co-ordinating a group of Caribbean ministers meeting with the Gulf Cooperation Council (GCC) Airlines in Riyadh, which is being facilitated by Minister of Tourism for Saudi Arabia, Ahmed Al Khateeb. The GCC owns some 13 airlines with the United Arab Emirates (UAE) and Saudi Arabia dominating the market.

“The purpose of this engagement is to bring the Middle East and North Africa (MENA) market into the Caribbean. This is a dream that we’ve had and a programme that I’ve worked on for a number of years to build multi-destination tourism and to enable new markets from the far-flung areas to come into the Caribbean,” Bartlett divulged.

He added that the intention was to have the Sangster International Airport in Montego Bay serve as a hub for these airlines and from there distribute to the rest of the region.

Pointing out that this will be the first time that any Caribbean team will be meeting with travel partners in the Middle East for the purpose of attracting new visitors to the region, Bartlett said they will also be meeting with a number of tour operators, travel agents and other airlines.

As one of his assignments at the WTTC Global Summit Bartlett will also chair a task force on global tourism workers employment arrangement.

“The purpose of this task force is to build out a global charter for employment among tourism workers coming out of the recession fuelled by the COVID-19 pandemic,” he disclosed.

Stating that there was an awareness that many things had changed, Bartlett said, “We recognise that we have to develop a new global tourism labour arrangement that will be more attractive to workers and will enable a more sustainable working ecosystem for the tourism industry.”

He will participate in the panel discussion on “Enhancing our Resilience” on Tuesday, November 29. He joins Sylvestre Radegonde, Minister for Foreign Affairs and Tourism, Seychelles; Dan Richards, Chief Executive Officer and Founder, Global Rescue; Robin Ingle, Chief Executive Officer, Ingle International Inc; Debbie Flynn, Managing Partner, Global Travel Practice Leader, FINN Partners with Arnie Weissmann, Editor in Chief, Travel Weekly as moderator.

The session will explore how the global travel and tourism sector can “use the learnings from COVID-19 to better prepare for crises ranging from climate change to biodiversity loss”.

Several other far-reaching topics of utmost importance to tourism globally, will be explored during the summit, including Travel for a Better Future; To Recovery and Beyond; The Return of Travel and Capitalizing on Untapped Opportunities.


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