Jamaica’s Minister of Tourism, Edmund Bartlett has announced that the United Kingdom (UK) is the fastest growing recovery market for the island. Speaking at the November 7 launch of the destination’s new advertising campaign dubbed ‘Come Back’, Bartlett said the market was trending ahead of 2019 figures.
“In 2019, we did 225,000 visitors and right now we are trending to make in excess of 230,000 visitors and earn GBP326 million. This means the market is set to earn ten per cent more than 2019 when we earned GBP295 million,” said Bartlett.
“So, the UK market is good, and we are happy for that, and I would like to thank the team, led by our Regional Director, Elizabeth Fox, for helping our recovery efforts greatly,” he added.
He was speaking to travel agents and participants at World Travel Market in London, one of the largest travel and tourism shows in the world, with approximately 5,000 exhibitors from 182 countries and regions and more than 51,000 participants.
“The growth we are seeing is phenomenal and is being reflected in both arrivals and earnings and is taking us into 2023 with a strong destination position,” added the minister.
“We could not be more pleased to highlight this positive milestone for this important market for the destination. It speaks to the dedication and hard work of our team here in the UK,” said Jamaica’s Director of Tourism, Donovan White.
Created by the Jamaica Tourist Board’s advertising agency, Accenture Song, the campaign showcases Jamaica’s picturesque natural attractions and its friendly, welcoming people working together to help visitors live their best lives.
