Two million and counting

by Nov 6, 2022Pulse

Jamaica has welcomed more than two million stopover arrivals for 2022, as of October. This is in line with previous projections as the destination continues its strong tourism recovery.

“It is truly gratifying to see our arrivals numbers returning to growth in recent months,” said the country’s Minister of Tourism, Edmund Bartlett. “Having posted our best summer ever on record in 2022 and with arrivals now pacing well through fall, it is a clear demonstration that Jamaica’s tourism sector is indeed resilient and has a lasting appeal among consumers. While we are a small nation compared to many others in the world, our naturally beautiful landscape, unique culture, and variety of attractions and accommodations keep Jamaica at the top of travelers’ preferred places to visit.”

Minister of Tourism, Edmund Bartlett (at right) on the set of WPIX’s New York Living morning show speaking live on air with show co-hosts Chris Cimini ( left) and Marysol Castro (center) on November 3, 2022.

Director of Tourism for the Jamaica Tourist Board, Donovan White attributed the new milestone for 2022 “as a testament to the success of our efforts and excellent relationships with our travel industry partners”.

“We are extremely pleased to be among the destinations leading the world in tourism recovery,” he said. “Since reopening in June 2020, we have been making a strong marketing push to ensure that Jamaica remains top of mind among our traditional and emerging source markets.”

For year 2022, Jamaica is projecting that it will welcome more than 3 million stopover arrivals and receive total earnings from tourism of over USD $3.7 billion. The destination is also expected to return to 2019 pre-COVID arrivals levels in 2023 and remains on track to welcome five million visitors by 2025.

To further support the tourism sector’s recovery, both Bartlett and White visited New York from November 2-4 to officially launch the island’s ‘Come Back’ advertising campaign via a series of television appearances, media appointments, meetings, encouraging people to come back to their best selves in Jamaica.


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