The continued push to reimagine Caribbean destinations and move to cement multi-destination tourism was the topic on the agenda during a meeting joined by Jamaica’s Tourism Minister, Edmund Bartlett; Cuba’s Minister of Tourism, Juan Carlos García Granda and other senior Cuban officials at the World Travel Market (WTM) in London on November 8.
The talks were held within the context of more and more destinations seeking to promote experiential travel and optimise visitors’ experiences. Multi-destination tourism is a unique approach that enables a tourist to visit and enjoy the offerings of multiple destinations during one trip, at one cost.
After participating in WTM London, Bartlett he will be leading a delegation of Caribbean tourism ministers to Saudi Arabia later this month to engage in a series of high-level discussions with major airlines and other leading travel and tourism investment stakeholders in the Middle East as part of efforts to broaden the scope and horizons of Caribbean tourism.
This forms part of activities surrounding the 22nd World Travel & Tourism Council (WTTC) Global Summit which will take place in Riyadh, Kingdom of Saudi Arabia, from 28 November – 1 December 2022. The Global Summit is a leading event in the travel and tourism sector, bringing together the most powerful voices within the arena to address and redesign the priorities for the future. The summit will provide an opportunity to engage with the leaders of the sector as well as to highlight national policies in support of a sustainable future for tourism.
Jamaica is represented amongst thousands of participants in the annual WTM London, which showcases offerings from the biggest travel destinations, accommodation suppliers, airlines and tour operators.