FASHION, aromatherapy, architectural design, fine art, local flavours and much more took centre stage at the recently held ‘Christmas in July’ trade show. The annual signature event of the Tourism Linkages Network (TLN) brought together some 150 local producers of authentic Jamaican gift and souvenir items who displayed their products to corporate entities and various industry players.
All products on display had to be made with materials sourced locally, proven to be at least 70 per cent locally manufactured or assembled, and were required to highlight strong Jamaican cultural influences and themes. Activities also included a ‘Style Jamaica Pop Up Fashion Show’ which featured jewellery, bags and accessories made by local artisans.
Christmas in July is a collaborative effort of the TLN, a division of the Tourism Enhancement Fund (TEF), and its partners Jamaica Business Development Corporation (JBDC), Jamaica Promotions Corporation (Jampro), Jamaica Manufacturers and Exporters Association (JMEA), the Private Sector Organization of Jamaica (PSOJ) and Jamaica Hotel and Tourist Association (JHTA). This year’s show was a blend of virtual and face-to-face formats. Here are some highlights.
