It’s hot outside but it’s going to be Christmas in Jamaica soon.
On July 22, 150 manufacturers of locally produced corporate gifts and souvenir items will showcase their wide selection of products at the 7th staging of the ‘Christmas in July’ trade show. It’s just the latest example of how tourism benefits ordinary Jamaicans.
The annual signature event of the Tourism Linkages Network (TLN) will be a blend of virtual and face to face, as was last year’s staging.
“Events like Christmas in July provide much-needed economic support to our micro, small and medium-sized businesses and, in doing so, ensure that more Jamaicans benefit from tourism. This is particularly important now as many of these businesses have been severely impacted by the COVID-19 pandemic and need all the help they can get to stay afloat,” said Minister of Tourism Edmund Bartlett.
Local manufacturers and artisans have earned more than $100 million from the tourism industry and corporate Jamaica since the inception of Christmas in July.
“This is an excellent platform for them to market their goods to key tourism stakeholders, members of the diplomatic corps, corporate Jamaica, and the public. I encourage everyone to support our local producers and buy Jamaican so that these businesses can earn again,” Minister Bartlett added. “Christmas in July provides an avenue for persons to see first-hand the creative gift and souvenir items made by local producers, including art and craft, spa products, paintings, furniture, footwear, clothing, confectionery, processed foods, wines and much more.”
The popular event is a collaborative effort of the TLN and its partners: the Jamaica Business Development Corporation, Jamaica Promotions Corporation, Jamaica Manufacturers’ and Exporters Association, Rural Agricultural Development Authority, and Jamaica Hotel and Tourist Association.
Source: Ministry of Tourism
