Jamaica eyes diaspora tourism

Jamaica eyes diaspora tourism

To complement an ongoing thrust to bolster the tourism sector with locals lured into rediscovering Jamaica, the tourism ministry now has its sights set on Jamaicans living abroad. The ‘Rediscover Jamaica’ campaign, a partnership between the ministry and hoteliers,...
Staycation boost

Staycation boost

Jamaica’s domestic tourism market is now larger than it was pre-pandemic, as locals stay closer to home for much-needed staycations. Industry players have been rolling out special rates to lure those with dreams of getting away from it all… in Jamaica.“Domestic...