The Brits are back

by May 2, 2022Pulse

With 18,000 British visitors — 3,000 more than usual — travelling to Jamaica in February, the country seems on track to welcome 200,000 Brits by year end, part of the 3.2 million visitors expected overall in 2022.

“This record number of British nationals to Jamaica is a sign that the destination is well on its way to recovery. It also speaks to our assurance of a safe, seamless and authentic experience in Jamaica,” said Minister of Tourism Edmund Bartlett.

“Usually, we welcome around 15,000 British visitors monthly and this increase is a positive sign that we are doing what we set out to do, which is to recover well,” he added.

The minister was speaking to an audience of 200 industry leaders and media at White City Studio in London on April 25 during the official launch of the island’s 60th anniversary of Independence under the theme ‘Reigniting a Nation for Greatness’. He was joined by Minister of Culture, Gender Entertainment and Sport, Olivia Grange. The event included a slew of performances from artists such as saxophonist Lascelles James, poet David Neita, queen of lovers rock Carroll Thompson and reggae talent Bitty McLean.

Minister Bartlett used the opportunity to encourage members of the Diaspora to explore Jamaica to rediscover their heritage and enjoy the matchless experiences in the island.


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