Three-time Grammy winner Cedella Marley has given rise to a new version of “Could You Be Loved”, her father Bob Marley’s classic song. Cedella Marley’s portion of this single’s proceeds will benefit Women Helping Others Achieve (WHOA), a women’s empowerment programme in partnership with the Bob Marley Foundation and Sandals Foundation.
This modern take on one of Bob Marley’s most loved songs is a collaboration between his daughter, electronic music DJ Savi and Jamaican producer Bankay.
The dance version pays homage to its Jamaican roots while adding its own flavour of grooves and dance music elements to the mix, all the while serving as the campaign song for WHOA.
WHOA is a women’s empowerment programme designed to provide support, mentorship, education, and skills training to help marginalised women across Jamaica and the Caribbean find inspiration and strength to transform their lives and, in doing so, positively impact their families and communities for generations to come. The Sandals Foundation, the non-profit arm of Sandals Resorts International, has partnered with The Bob Marley Foundation to support WHOA and Cedella Marley serves as the programme’s ambassador.
In just 16 months, 334 women have benefitted from these collaborative efforts through technological donations and mentorship.