For four days in June, up to 50 participants will gather in Cuba for the 24th edition of the oldest B2B MICE tradeshow of the Americas & Caribbean, MITM Americas.
The gathering of players interested in the Meetings & Incentive Travel Market will take place in Varadero, from June 4 to 7. The venue is Hotel Meliá Varadero, the first MICE hotel in Cuba.
Participants will include MICE and business travel buyers, executives and directors of incentive agencies, corporate companies, event planners, congress organisers, international associations, luxury agencies, and tour operators with a MICE focus. They will have the opportunity to reunite and experience a vast MICE international offer, as well as experience the world of possibilities that Cuba offers for events through the exclusive Networking Programme.
The previous staging of MICE Americas, held in La Habana in 2019, was hailed a resounding success. There were 187 participants from 27 countries, more than 3,000 appointments were held, and an estimated economic impact in the medium and long term of more than 200 million euros.