Jamaica’s participation in next month’s staging of World Travel Market in London will be a significant step in ongoing efforts to shore up plans for the much anticipated winter tourist season.
According toMinister of Tourism, Edmund Bartlett, the Caribbean island will be making several “key presentations” at the international travel event, which is being held for the first time since the COVID-19 pandemic.
“These presentations… will be in the largest and most important forum in [global] tourism,” he told journalists during a tablet and laptop handover ceremony at the Holiday Inn Resort and Spa in St James on October 8.
“There will be a mix of face-to-face and some level of virtual, but Jamaica’s presence at the World Travel Market (WTM) this year is being enhanced by the huge call on us for thought leadership activities,” he added.
The physical event of WTM will take place in ExCel London from November 1 to 3, with a virtual event running from November 8 to 9.
Bartlett noted that Jamaica’s participation at the event will be made that much stronger given the UK’s recent announcement to lift the travel advisory against all non-essential travel to the country.
“We are excited about getting back the full air arrangements and air connectivity out of the UK and, by extension, out of Europe. The importance of this, in general, is significant for our European programme, and what it also does is strengthen our marketing plan,” the minister explained. “We are anticipating that when we complete the London programme to have tidied up all of our plans for the winter tourist season.”