Full recovery for cruise by 2023 — study

by Apr 28, 2022Pulse

Cruise Lines International Association (CLIA) has shared new findings demonstrating the cruise industry’s resilience. The study, unveiled at Seatrade Cruise Global in Miami, predicts the sector to recover and surpass 2019 levels by the end of 2023.

“As the industry resumes operations, passenger volume is expected to recover and surpass 2019 levels by the end of 2023, with passenger volumes projected to recover 12 per cent above pre-pandemic levels by the end of 2026,” said Kelly Craighead, president and CEO, CLIA. “Cruising is accessible, responsible, and experiential, making it the best way to see the world for people of all ages and interests. With the support of an incredibly resilient community, the future of the cruise industry is bright.”

Highlights of the consumer research:

Intent to cruise is rebounding, with 63 per cent of cruisers or potential cruisers indicating they are “very likely” or “likely” to cruise in the next two years.

• Sixty-nine per cent of respondents that have never cruised said they are open to cruise, exceeding pre-pandemic levels.

• Millennial cruisers are the most enthusiastic about taking another cruise, with 87 per cent indicating they will take a cruise in the next few years, followed by Gen X at 85 per cent.

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