Recognising that being tech-savvy in today’s rapidly changing and challenging business environment is central to a robust tourism rebound in the Caribbean, the Caribbean Hotel and Tourism Association (CHTA) has inked a deal that will allow members to access finance and technology-related education.
A memorandum of understanding was signed with the Hospitality Financial and Technology Professionals (HFTP®) on April 26.
“We must be au courant in leveraging technological tools in driving operational efficiency, executing strong marketing campaigns, as well as delivering new customer experiences,” said CHTA president Nicola Madden-Grieg.
The three-year agreement will cover topics such as upscaling workforce automation and staffing, cryptocurrency, non-fungible tokens (NFTs), and cybersecurity. These masterclasses are being developed by CHTA, while experts are to be supplied by HFTP.
“We need to be much smarter when it comes to the application of technology across the region – from artificial intelligence to big data,” said Madden-Grieg, while expressing optimism about the potential impact this partnership could have on the region’s travel and tourism sector.