#1 choice

by May 2, 2022Pulse

Jamaica is the top destination of choice for US travellers booking trips to the Caribbean in coming weeks and months.  

The announcement was made on May 2 during a high-level meeting between senior executives of Flight Centre Travel Group Limited (FLT), one of the world’s largest travel groups, at their US headquarters in New Jersey and JTB team members.

During the meeting, led by Tourism Minister Edmund Bartlett, the executives also shared optimism for 2023 and 2024 with strong bookings for Jamaican vacations.

“This is great news as we actively work on recovery in the US, which is our biggest source market. Based on these booking numbers Jamaica may experience the best summer ever since the pandemic,” said Bartlett.

Flight Centre is a 40-year-old travel agency that is headquartered in Australia with offices in the United States and other countries across the globe.

“Part of our recovery strategy is meeting with our long-standing tourism partners like Flight Centre to get a feel of market sentiment and projections and we are happy that Jamaica remains top of mind,” added Bartlett.

“We are aggressively working towards recovery, and we cannot do this without partners like Flight Centre. As travel rebounds, we aim to ensure that Jamaica is the first choice for visitors,” said Director of Tourism, Donovan White.

Jamaica Tourist Board and Ministry of Tourism team members who were part of the discussions include Donnie Dawson, Deputy Director of Tourism, Americas; Francine Carter-Henry, Manager, Tour Operators and Airlines; Delano Seiveright, Senior Strategist and Advisor; and Fiona Fennell, Public Relations and Communications Manager.


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