Nonsuch Falls in Portland, which offers adventure tours and nature experiences to the tallest waterfall in Jamaica, has won a product development award from the charitable initiative ‘Big Up Small Business’. And there’s more to come!
Nonsuch Falls beat out six other businesses selected for the Big Up Small Business ‘Booster Programme’. As the winning entry, it will receive £2,000 to be used to support business development and improvement.
“Winning this competition will allow us to expand our business, including through supporting road improvements and bathroom facilities. As well as enabling an inspirational and memorable extended visit for our guests, we hope that our new offer will also benefit the whole local community, through employment opportunities and through our use of local produce,” said Nonsuch Falls’ General Manager Fabian Samuels.
The Travel Foundation’s Coral Purvil-Williams explained why Nonesuch Falls bested the other entries.
“The pandemic has been a very challenging time for many tourism businesses and we’re delighted to see the innovation and creativity with which the businesses on our booster programme are adapting their offers to meet new market trends. The judges particularly liked the gastronomy element of the new offer from Nonsuch Falls, which taps into the burgeoning trend for locally produced, culturally important food,” she said.
In addition to the award for the winning entry by Nonsuch Falls, a special one-off award of £1,000 is being made to Trench Town Ceramic and Art Centre, in recognition of the ways in which their initiative is directly designed to support children and young people in their community. The funds are to be used specifically for that purpose.
“We would also like to commend Trench Town Ceramic and Art Centre for their ‘clay experience’ idea and their support for their local community,” said Purvil-Williams.
Building on its success in the Big Up Small Business Booster Programme, Nonsuch Falls plans to add ‘Camping ‘Pon Di Falls’ to its offerings, giving visitors a chance to extend their experience in nature and enjoy the views from the top of the falls by staying in a pre-pitched tent. Campers will also get the chance to enjoy local dishes made by a personal chef. The offer was developed following training in business recovery from Big Up Small Business, a TUI Care Foundation initiative delivered by the Travel Foundation.
The goal of the product development competition is to support small tourism businesses to recover from the pandemic. A free, ‘Are You Ready For Recovery?’ toolkit is available at www.bigupsmallbusiness.org and covers everything from market trends to pricing, health and safety to customer service.