The Tourism Enhancement Fund (TEF), which falls under Jamaica’s ministry of tourism, will be spending approximately $1 billion to upgrade the Hip Strip, located along Jimmy Cliff Boulevard in the resort city of Montego Bay.
“We are going to upgrade the entire Hip Strip from the roundabout at KFC straight to Dead End [Beach]. We are spending $1 billion for the upgrading,” said TEF Chairman Godfrey Dyer, who is hoping work will begin very early in 2022.
TEF, he said, is committed to making Montego Bay a “beautiful city” for both tourists and locals.
The plan is for physical improvements as well as new product development. Sidewalks will be widened, overhead utility cables will be rerouted underground, while the creation of thematic facades and other renovations are expected to further boost the aesthetic appeal of the city.