The latest James Bond movie, No Time to Die, which has multiple scenes in Jamaica, is helping to drive interest in the destination. There is particularly heavy interest in the United Kingdom where No Time to Die looks poised to overtake Avengers: Endgame as the fifth-highest-grossing box office release of all time.
Amadeus, a European-based global travel technology company, provided these findings to senior Jamaican tourism officials at the ongoing World Travel Market in London on November 3. The briefing was given by Amadeus Vice President Tom Starr and Director Alex Rayner who noted that they are seeing very high search and booking interest and demand for destination Jamaica in the United Kingdom. They attributed this to the work of the Ministry of Tourism and its agency, the Jamaica Tourist Board (JTB), with key partners in the marketplace as well as the new James Bond movie.
The ministries of tourism and culture, as well as Jampro, played leading roles in providing logistics, public relations and marketing for the latest Bond film.
Jamaica is Bond’s spiritual home, with Ian Fleming writing Bond’s novels at his house, Goldeneye. Bond films Dr No and Live and Let Die were also filmed here. For No Time to Die, the filmmakers constructed Bond’s retirement beach house on San San Beach in Port Antonio. Other scenes filmed in Jamaica include his get-together with his friend Felix and meeting the new 007, Nomi. Jamaica also doubles for the exterior Cuba scenes.