Jamaica today (Aug 15) welcomed its one millionth visitor since the country reopened its borders in June 2020. This is the quickest the country has hit the one million-visitor-mark, according to Tourism Minister Ed Bartlett.
He was among the group that welcomed Daynel Williams, who arrived on JetBlue flight 1179 from New York.
“The arrival of Daynel Williams, our millionth visitor since safely reopening, is an exciting milestone in Jamaica’s tourism recovery,” said Bartlett. “This moment is a testament to the hard work from all of our tourism workers and the success of the Jamaica CARES programme which has, above all else, prioritised the health and safety of Jamaican citizens and visitors.”
The Jamaica CARES programme includes extensive health and safety protocols, entry testing, COVID-19 training for hospitality workers and travel authorisation for every guest visiting the island. COVID-19 compliance certification is also required for hotels and attractions to ensure the safety of staff and guests.
“This is the fastest we have achieved one million visitors starting from zero arrivals and we are already seeing the signs of recovery with tourism workers being back on the job and earnings reaching US$1.5 billion,” added Bartlett.
The extensive health and safety protocols have contributed to the continued rise of Jamaica’s visitor arrivals. Tourism levels for 2023 are currently projected to hit 3.7 million visitors and $3.5 billion in revenue, with 2024 on track to surpass 2019 levels with 4.2 million visitors and $4 billion in tourism revenue.
“We’re so proud of the Jamaica tourism sector and honoured by the influx of support since reopening 14 months ago,” said Director of Tourism Donovan White who was also among the group that welcomed Williams. “Jamaica has so much to offer visitors, and I’m thrilled to see one million guests take advantage of our country’s diverse amenities and attractions.”
Source: JTB
